“When staying the same becomes unbearable, we must burst out of our comfort zones.”
– Dana P. Rowe
The Fierce urgency Of Now is a fast-moving comedy that follows art director Kyle as he tries to discover his real self amid the power struggles and skewed priorities of a high-powered New York ad agency. After an office restructuring puts him in a new creative group run by the megalomaniac Kate, he finds an unlikely ally in copywriter Dodo, a living-legend from the era of “Mad Men” who not-so-gently prods Kyle to the uncomfortable but inevitable realization that “It’s time to take off. And soar.”